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Paid Social Media Manager

Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition. We do this through the tech industry's leading learning platform for serious Developer, IT and Creative professionals. Our team of 700+ innovators serves millions of users across the globe.
As Pluralsight's Paid Social Media Manager, you will be responsible for the execution of social media programs. You will be responsible to generate leads and engage our target audience for our sales team as well as support individual signup growth. The role is responsible for:
Managing and scaling social media channels for both B2B and B2C
Establish quarterly plans for Facebook, Twitter, LinkedIn and any other potential platform opportunities
Execute paid social campaigns, test, and communicate results
Analyze channel-level KPI dashboards to determine opportunities for growth or efficiency
Partner with broader paid media team to execute on channel strategy
Work with and consult the account-based marketing team to execute a ABM programs
Grow leads and the pipeline from those leads
Identify and test new opportunities for growth
Track and report on key channel metrics, specifically for B2B
Work with digital leadership to establish paid social plans, targets, and budget
Qualifications:
3-5 years of hands-on experience in paid social media marketing channels
Deep understanding of social digital marketing tools and systems including direct experience with Facebook, LinkedIn, and Twitter for both B2B and B2C (with B2B preferred)
Paid Search and display/retargeting platform knowledge is a bonus
Strong strategic planning and financial modeling skills, as well as the ability to accurately specify project timeframes, dependencies and risk factors
Experience managing a budget/P&L.
Strong process-orientation and problem-solving skills
Ability to translate business requirements into action plan and deliverables
Extremely organized and highly motivated
Flexibility to work in a rapidly changing environment
Ability to communicate and collaborate well with teammates
Familiarity with Tableau and Marketo a plus
Working At Pluralsight
We're committed to a values-driven culture here at Pluralsight and our mission inspires everything we do:
Creating Progress Through Technology That Lifts The Human Condition.
This is our North Star ? it's the why and how behind all of our decisions. Since our start in 2004, we've chosen to grow in a way that will make our Mission a reality. We've raised over $190 million in funding and acquired five awesome startups (PeepCode, TrainSignal, Tekpub, Digital Tutors, & Code School) that have grown our platform in immense ways. We're growing quickly and we're looking for people who are passionate about making a serious impact on technology -- and the world. We invite you to help us create the future while doing the best work of your life.
Need more inspiration? Take a look at what others are saying on Glassdoor and on social media at #WeArePluralsight. Check out our awards as well, or find who you know on LinkedIn that works at Pluralsight and learn what drives their desire to make the world a better place. And it's okay to be curious about our benefits- they're one great example of our purpose-driven people programs that enable our teams to do amazing work.
All your information will be kept confidential according to EEO guidelines.



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