Director of Digital Performance

Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition. We do this through the tech industry's leading learning platform for serious Developer, IT and Creative professionals. Our team of 700+ innovators serves millions of users across the globe.
Pluralsight is looking for a Director of Digital Performance responsible for implementing and managing a world-class reporting platform that will give our marketing team granular detail on marketing performance and ROI. You'll work closely with our Digital Demand, Digital Experience and Marketing Operations teams to increase profitability and drive growth. This is a priority initiative for Pluralsight and has broad executive-level support and funding. The ideal candidate can operate in a hands-on role until the team grows further.
You accomplish this by:
Develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance at the channel and sub-channel level.
Identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels.
Build and manage detailed dashboards that report on traffic, conversion, ADS, and ROI (LTV:CAC ratio) at the channel/sub-channel level.
Work closely with Customer Marketing team to identify our most profitable customer segments and map back to marketing campaigns and cost.
Audit existing tools and systems and present assessment of any gaps in technology stack and/or data.
Build and optimize attribution models that measure the impact of multi-channel/multi-touch marketing.
Work closely with the Marketing Operations and Finance teams on budget and growth projections for digital channels.
Measure, analyze, and report the impact and results of digital marketing programs
Role requirements:
10+ years of digital marketing analytics experience, preferably within a SaaS or subscription business environment.
Masters or Doctorate degree in math or data science.
Deep understanding of finance and digital marketing and how to apply math and data science to solve difficult problems.
Experience with Salesforce.com, Tableau, Marketo, etc.
Understanding of both B2B and B2C business models associated KPIs.
Proven track record of creating and managing marketing dashboards and reporting that drive efficiency and scale.
Strong business judgment and the ability to take ambiguous business problems and solve them in a structured, hypothesis-driven, data-supported manner.
Working At Pluralsight
We're committed to a values-driven culture here at Pluralsight and our mission inspires everything we do:
Creating Progress Through Technology That Lifts The Human Condition.
This is our North Star ? it's the why and how behind all of our decisions. Since our start in 2004, we've chosen to grow in a way that will make our Mission a reality. We've raised over $190 million in funding and acquired five awesome startups (PeepCode, TrainSignal, Tekpub, Digital Tutors, & Code School) that have grown our platform in immense ways. We're growing quickly and we're looking for people who are passionate about making a serious impact on technology -- and the world. We invite you to help us create the future while doing the best work of your life.
Need more inspiration? Take a look at what others are saying on Glassdoor and on social media at #WeArePluralsight. Check out our awards as well, or find who you know on LinkedIn that works at Pluralsight and learn what drives their desire to make the world a better place. And it's okay to be curious about our benefits- they're one great example of our purpose-driven people programs that enable our teams to do amazing work.
Be Yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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